Introduction
SignageBI integrates SignageCMS and VisionSense to provide a comprehensive solution for evaluating the effectiveness of digital signage playback. It also assists clients in collecting and understanding complete customer behavior data from outside to inside the store, enabling the development of more comprehensive advertising strategies to enhance customer engagement and increase AD penetration rates.
Features
- 01
Customer Footprint Analysis
SignageBI uses Advantech's Edge AI facial analysis to offer Customer Footprint Analysis, blending demographics with emotion tracking. It helps businesses optimize store layouts, product placement, and customer engagement by analyzing dwell time, traffic flow, and emotional responses to specific areas or displays.
- 02
Media Content Performance Analytics
SignageBI helps you measure the effectiveness of your content and AD campaigns by analyzing customer exposure and attention. With Edge AI analytics, you can track content viewership over time, categorize audiences, verify your target demographics, and optimize AD content, scheduling, and time slots for maximum impact.
- 03
Player-Centric Audience Insights
SignageBI compares audience data across signage players to enhance placement optimization. It pinpoints high-traffic, high-interaction, and high-viewership locations, with detailed audience breakdowns to fine-tune signage arrangement and presentation.
- 04
Cloud Service & Edge On-Premise Option
Supports both public cloud service and on-premise or private cloud implementations. Cloud service is suitable for multi-location and large-scale deployments. On-premise installations are ideal for meeting your network security management needs.
Demonstration
Vision Analytics Integration
SignageBI provides valuable insights into demographics and customer behavior, helping businesses understand their audience better
Target audience analysis
Identify your audience distribution. Analyze their preferences based on gender and age to optimize your best advertising strategy.